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Aaj Tak – Saare Jahaan Se Sachcha II Broker TVC #SaareJahaanSeSachcha

September 18, 2018 30 No Comments

Description

In a democratic country like India, where people are divided on views & opinions, creating a neutral platform of news that is unbiased and apolitical is completely dependent on a channel’s conscience. The campaign is led by 3 TVCs that capture everyday situations in which a common man is duped or lied to and while everyone knows about it, there is no sense of urgency to develop a guilty conscience that puts a stop to the menace. Each narrative is a hard hitting reality check on the kind of day to day transactions we see all around us. The campaign line – ‘Saare Jahaan Se Sachcha’ has been thoughtfully conceived to tug at people’s hearts, and attributing that positive emotion of India’s ‘Saare Jahaan Se Achchha’ to Brand Aaj Tak, lending it the stature and scale it deserves.

News & Politics

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