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Did you know Google has an AdWords program specifically designed to help nonprofits? Are you using it? Better yet – are you maximizing it for impact?
This presentation — using case studies from nonprofits — walks you through applying for the grant, maximizing it, and optimizing it for impact. We also take a look at some advanced strategies for improving existing AdWords accounts.
— Basic principles of the Google Nonprofit AdWords Grants and how to set it up
— Theory and practice of how ads can lead to impact
— Tips on managing the grant and measuring success with Google Analytics