Webinar – Using the Google AdWords Grant to Drive Impact – 2015-07-09

July 10, 2015 68 No Comments

Description

Visit http://www.techsoup.org for donated technology for nonprofits and libraries!

Did you know Google has an AdWords program specifically designed to help nonprofits? Are you using it? Better yet – are you maximizing it for impact?

This presentation — using case studies from nonprofits — walks you through applying for the grant, maximizing it, and optimizing it for impact. We also take a look at some advanced strategies for improving existing AdWords accounts.

Takeaways:

— Basic principles of the Google Nonprofit AdWords Grants and how to set it up
— Theory and practice of how ads can lead to impact
— Tips on managing the grant and measuring success with Google Analytics

grants/non profits

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