This webinar will cover in reasonable detail, the benefits of utilising the Google Grants scheme for the Adwords interface.
Successful Grant applicants will receive $10,000 worth of free advertising within the Google Search Engine every month. This equates to several thousand new visitors to your website every month, all of whom are your target audience.
The ‘free’ advertising is Google allowing not-for-profits to run ads in their Search Network Interface without charging you, whereas ordinary ‘for-profit’ business would be charged via their credit cards. By tapping into this, your website can enjoy maximum exposure for dozens of search terms related to your niche via Google which operates 24/7.
It will also cover the process involved in managing the Grant on a monthly basis and the costs involved to have BlackMagic manage your Grant account on a per month basis. Finally, we will be looking at a case study of a not-for-profit organisation in the health sector and how their exposure has dramatically increased due to the Grant.